Category Email & SMS

How to split a small email list into useful groups by purchase history, engagement and interests, plus a simple sunset policy for inactive contacts.

What to send after an order: confirmations, shipping updates, care and how-to emails, review requests and sensible limits on cross-selling.

Should a small store send marketing texts? Use cases that fit, sensible frequency, what drives the cost, consent rules and a simple way to decide.

Keep store email out of spam: SPF, DKIM and DMARC explained plainly, plus sending domains, list hygiene, bounces and complaint rates for small stores.

What to send new subscribers and in what order: a practical welcome series for small stores, with content ideas, timing, discounts and how to measure it.

How to set up abandoned cart emails for a small store: who to send to, timing, how many messages, whether to offer a discount, consent and measuring.

Opt-in and double opt-in, transactional vs marketing messages, stricter SMS rules, unsubscribes and consent records. General information, not legal advice.