theabstractapps.com is an independent editorial publication for people who run small online stores. We publish practical guides on keeping products in stock, choosing and managing store apps, email and SMS marketing, and the everyday work of running a shop online, on Shopify and on other platforms.
What we cover
- Inventory and stock: reorder points, sold-out and discontinued products, back-in-stock alerts, preorders and variants.
- Store apps: how to evaluate, test, audit and remove apps, and what they mean for your data and store speed.
- Email and SMS: consent, list building, automated messages and deliverability.
- Store operations: fulfillment, shipping communication, returns, product pages and preparing for busy seasons.
Who it is for
- Owners and staff of small and independent online stores.
- People starting a store who want to avoid common early mistakes.
- Freelancers and assistants who help run stores and want clear, practical references.
Our editorial approach
Our guides are written and edited by the theabstractapps.com editors. We aim to be specific and useful: clear steps, worked examples with numbers labeled as hypothetical, and honest trade-offs. Where something is a rule of thumb rather than a fixed standard, we say so. Where rules vary, such as consumer protection, privacy and marketing law, we explain the general principles and tell you to check the requirements that apply to you rather than pretending one answer fits everywhere.
We do not invent statistics, studies, testimonials or expert credentials. We do not rank or recommend specific third-party apps as “best”, and we do not quote app prices, which change often. When we get something wrong, we correct it. Read more in our editorial policy.
Not affiliated with The Abstract Apps
theabstractapps.com is an independent publication. It is not affiliated with, endorsed by, or a continuation of The Abstract Apps, its “Back in Stock” Shopify app, or any other former owner of this domain. It is also not affiliated with, endorsed by or sponsored by Shopify Inc.
- We do not build, sell, install or support any apps, for Shopify or any other platform.
- We cannot access, change or cancel any app installed in your store, and we cannot help with app accounts, billing, data or uninstall requests.
- Apps, pricing, policies or services offered on this domain under previous ownership are not ours, and we make no claim to them.
If you need help with an app you installed in your store, contact that app’s developer directly. You can usually find their support details on the app’s listing in the Shopify App Store or in the apps section of your Shopify admin. If you reached this site through an old link, you may find a related guide here, but it is new, independent content.
Get in touch
Corrections and suggestions are welcome. See our contact page.